首先我就不明白什么是portfolio,再者,portfolio analysis有很多个tool,比如:BCG portfolio planning Matrix, GE/Shell Matrix or MC portfolio Planning Matrix, ADL Portfolio Planning Matrix, and Ashridge Portfolio Display Matrix. 这么多个,不知道对corporate-level strategy有什么作用。特别是Ashridge portfolio display matrix,他的两个dimentions是: (fit between business unit critical success factors and the parent's skill, resources and characteristics)和(fit between business unit parenting opportunities and the parent's skills, resources and characteristics),这么复杂,谁能用简洁的中文说明一下。 谢谢:)
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