| The Indelible Mark of Montblanc |
Rarely do little girls escape childhood without indulging in any number of games of fantasy make-believe, naturally starring as the lead role of thewow gold fairest princess in all the land. The fairy tales may vary, but in the end, playing dress up as one of literature’s great leading ladies is a fantastical practice of the imagination that has been a longstanding contributor to the cultural mythology of our society. As we evolve and become more astute in our understanding of the enchanting world of literary classics, so do our concepts of inspiring, imitable literary heroines. We graduate from our admiration of Cinderella or Snow White to taking cues from Natasha in Tolstoy’s War and Peace or Esmeralda in VictorMontblanc Hugo’s Notre Dame de Paris. In an incredible flash of creative genius, Montblanc and Signature International used this concept as the foundation for their latest philanthropic endeavor, a charitable photo project that will benefit UNICEF and the fight to end illiteracy. As part of Montblanc’s 2009 “Signature For Good” campaign, Montblanc invited 12 of Hollywood’s leading ladies to dress up in their own modern-day interpretations of their favorite heroine from a classic novel, to be captured on film by famed American photographer Rogercar wash Moenks. The result is a dozen striking portraits, autographed by each of the 12 leading ladies, which will be auctioned off by Sotheby’s on World Literacy Day on September 8, 2009, in Los Angeles. Until generous bidders lay claim on them later this year, the portraits are spending the better half of 2009 on a world tour, with stops in Hong Kong, London, and New York City. In May, we caught up with Montblanc International CEO Lutz Bethge, during the Manhattan leg of the tour, where he shared with us the defining company culture of philanthropy at Montblanc.
“I firmly believe that when you are successful, as a company or as an individual, you have to give something back in the world. And this is a significant philosophy at Montblanc that has evolved over many years. It buy wow gold is part of our heritage,” he says. Montblanc’s legacy as the signature name in the world of luxury writing instruments dates back more than a century. The brand’s identifying logo, the Montblanc star, represents the snow-covered peak of Europe’s highest mountain and symbolizes the company’s commitment to the highest quality and finest craftsmanship. However, Montblanc’s pursuit of excellence does not begin and end simply with the creation and production of its inventory, which ranges from the most elegant of fountain pens to jewelry, eyewear, leather collections, and fragrances. In Tiffany Bracelet what can only be described as a profound understanding of the intricate nature of true power and wealth, Montblanc maintains its longstanding dedication to supporting philanthropic initiatives related to arts, culture, and literacy, despite any financial changes on the balance sheets. “This has not been a very easy year. There is no one in the world who has not heard the term ‘financial crisis,’” explains Bethge. “But while the world today may be in a more difficult situation, power still remains, and writing is power. At Montblanc, we believe that even in more difficult times you must still maintain your commitments to initiatives that are really important.”
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| hlukgne 发表于 2009/6/22 15:43:00 阅读全文 | 回复(0) | 引用通告 | 编辑 | 收藏该日志 |
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