Are you working in an organization which values leaders capable of influencing others? Do the leaders in your organization focus more on logic and reason than emotion when attempting to persuade others?

One of the most powerful questions one can ask oneself is Am I relying on logic and reason more than emotion when influencing people? Exceptional leaders persuade others by appealing to emotion.

Are you good at influencing people at work? Do you focus on what would persuade other people rather than yourself? Are you passionate about focusing on influencing people to achieve significant goals at work that emotionally engage your people?

Getting Things Done Through Others

Personal and organizational success hinges on how well you persuade people to willingly follow your directions. Your boss may give you specific powers, but execution and results come from successfully influencing others.

So, what have we learned about the process of persuasion that we did not know before? What does brain science tell us about the natural processes of decision-making and being influenced? What can we learn to become better persuaders?

Actually, we have discovered a great deal in the last 10 to 15 years about how the human brain processes information. With the recent advent of live, real-time brain-imaging technology, we can now look at what happens inside the brain as we process information, make decisions and respond to others.